Torqueing Heads (Ep3): Triumph

By Michael Mann

BikeSocial Managing Editor

Posted:

30.05.2025

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Welcome to the latest Torqueing Heads episode - BikeSocial's rejuvenated motorcycle chat show and podcast!

Our motorcycle talk show returns with a fresh twist, so join us as we dive into the world of UK motorcycling, chatting with the industry's top influencers (in the more traditional meaning of the word) and decision-makers. Meet the people shaping the future of motorcycling and discover their stories and businesses like never before.

First up in the hot seat alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann is Triumph Motorcycles UK’s General Manager, Devron Boulton

Now in his 17th year at Triumph, Dev talks about the following:

His riding history and how he began working in the motorcycling industry
Dev's route to GM at Triumph
How the modern day Triumph learnt the market
How has the customer changed in the last 17 years
Popularity of the 400s
The considered process of product planning
Model popularity vs factory resources
TE1 project learnings, and the next EV step
Why did Triumph get involved with Motocross
Why 2024 was a mind-blowing year
Triumph family, and popular models
What does Dev ride?
The impact of Chinese manufacturers
Racing strategy's effect on road bikes
BikeClub members Q&A

Torqueing Heads is brought to you by BikeSocial and Bennetts for your motorcycle news, reviews, advice, events & offers.

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Now why chat to us about it at our friendly Facebook group or our new community website/forum, BikeClub.

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